Anyone can argue that the meat of the book is the valuable content that the reader would be able to acquire from its contents. This could be the wisdom of classical literature and philosophy, the entertainment and relevant issues that are shown in popular literature, and the advice or step-by-step procedure that self-help books and cookbooks can give to readers. However, just like in gift-giving or giving out presents for occasions, the presentation of the books are now just as important as its contents. After all, the physical appeal of the books will invite readers to partake of what is written inside. This is where graphic designers and artists come in. They should know the suitable and attractive design and layout for books – both in the printed and ebook format. Here are some vital book design choices that authors or graphic designers need to consider before printing.
Designing the Book Cover
Even though it goes against the famous saying, people blatantly judge books by its cover. The attractiveness of the cover is one of the leading factors that individuals use in choosing to buy and read a book. Children, for instance, want colorful and beautifully made covers. Adults may look for covers that make a statement or informative, well-organized book covers that would tell them what the book is all about. The ultimate cover design engages readers and can definitely boost book popularity and sales. That is why cover designs, aside from the perspective of the author and the graphic designer, need the expertise of a marketing team. They are the individuals who know what is popular and suitable for a book’s target market and can help the design team make the best decisions for the book.
Creating the Interior Layout
The book design of any book is not complete if graphic designers simply focus on the book cover. Readers also peruse the interior of the books when designing to buy or read a book. The interior design plays a dual purpose in presenting engaging content to readers but also in helping them navigate the contents of the book. Graphic designers and author also need to consider the design of the fonts of texts, the page numbering and the margins, chapter headings, and formatting graphics and images. Other than the purpose of the book, the target audience of the book could aid designers in this regard as children versus adult readers would have different needs and preferences.
Books Design for Electronic Platform
Designing printed books and books designed to be disseminated in electronic platforms have different considerations when it comes to design. Although the cover and interior design are important still in ebooks, another significant consideration is the adaptive and accessibility features. The format of the book has to be pleasing but at the same time readable in various devices and applications that need specific text formats. Page and text sizing also need to be customizable not only for the preference of readers but also to make the book suitable for mobile devices with varying sizes. Navigation using hyperlinks is a vital feature for ebooks as well.